Press Release – Aug 2017

Fluid Wins LendIt Choice Award

Fluid, a California based FinTech & AdTech startup announces today that it received LendIt LangDi Fintech Choice Award from LendIt Conference in Shanghai, China

Fluid launched a unique FinTech and AdTech app on iTunes this year has now expanded into 32 states. Servicing 23 million students in the United States, Fluid offers a unique 0% interest personal loan product to help students build credit and get exclusive product and service offers designed for students.

“It’s an incredible honor to receive LendIt’s Choice Award at LendIt LangDi FinTech Conference in Shanghai, China. Our missing is clear, building credit for 23 million students in America and around the world,” says Timothy Li, CEO of Fluid. “We talk to students from NYU to UC Davis daily and we understand that credit and financial education is lacking in one of the best higher education systems in the world.”

“This was our first time presenting this awesome product to a world audience and it was well received. We have partners and investors interested in learning more about the product and potentially advertise to this generation of students,” says Timothy Li, CEO of Fluid.

According to a study conducted by Fluid and Equifax in 2016, after the Credit Card Responsibility Act of 2009, credit experience amongst students dropped dramatically. On one hand, the high interest and high fee products offered by credit card companies and banks did get evicted from campus, however, those high rate credit cards were the only product students had experience with when it comes to credit. Moreover, payment history on high rate and high fee credit cards were reported to credit bureaus, sadly that was the only product for university students to build credit in prior to the Credit Card Responsibility Act.

Fluid is here to change that. We are leveraging mobile technology to deliver and fun and easy to use the app to borrow money, build credit and shop product and services right in the palm of hands of our students.

“Receiving the LendIt Choice Award this year means a lot to the Fluid Team. We believe and work towards our mission every day and the LendIt Choice award really gives us the shot in the arm to keep on reaching out the next student that need us”. says Nicole Houston, President, and COO of Fluid.

Fluid is kicking off our Fall 2017 College Tour on Aug 23rd right here in Southern California. We will be on Saddleback College in Mission Viejo, CA.

About Fluid

Fluid was funded in 2016 by Timothy Li, a serial FinTech entrepreneur. Fluid is based in Irvine, California with over 20 employees to serve millions of students in the U.S. Fluid leverages a 0% installment loan, transactional and mobility data to build credit, deliver content and promote youth oriented products through gamification. Fluid’s target market is Generation Zs as of 2017. There are 75 million and 1.8 billion Generation Zs that will start shaping this world in the coming years.

Fluid is now available on Apple iTunes App Store. Download it now at https://itunes.apple.com/us/app/fluid-app/id1157853544?mt=8 

Additional Information

Contact Person: Timothy Li @ [email protected]

Phone Number: 1-888-4-FluidFi

Fluid Team